Someone Cares

This New York City wide awareness campaign aimed to reach the nearly 4.3 million daily riders of the New York City subway and bus system, then expanded to large billboards throughout the city.  The challenge presented was to create a campaign that would captivate the eye and minds of commuters while competing with other advertisements in the vicinity. The goal of the ad pieces moved to convey that although we are enveloped by activity and people all around, there is still a place where a set of people are equipped to address the needs of individual life.  The ads slated for a spring/summer release and were posted throughout the NYC transit system buses, subways and billboards around the city.

Brooklyn Tabernacle
City-wide advertising campaign
Carlos Burgos, Photographer
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