Started by the Figueroa Brothers, Wepa! is a culmination of a lifetime passion for Puerto Rican food and familial relationships passed down throughout three generations. Pronounced (weh-pah), the word used as an expression of jubilation is primarily declared during Puerto Rican celebrations and roughly translates as “All right!” or “Oh yeah!!”. As a core message, the up and coming restaurateurs sought to fuse traditional Puerto Rican comfort foods with that modern twist that is Wepa! As a response to the call in bringing this brand to fruition, ReD responded with an impactful branding package that included logo, packaging and advertising elements that deliver the consistent message of passion and relationships to the table.